| Extracto del fichero OCR | EUROPEAN BICYCLE MARKET
2013 edition
Industry & Market Profile
(2012 statistics)
October 2013
CONTENTS
FOREWORD 4
BACKGROUND 5
THE EUROPEAN BICYCLE INDUSTRY 7
THE COLIBI &COLIPED MEMBERS 8
EUROPEAN BICYCLE PRODUCTION 10
EUROPEAN BICYCLE PRODUCTION 2000 - 2012 - UNITS 11
2012 BICYCLE PRODUCTION - COUNTRY SHARE 12
2012 BICYCLE PRODUCTION - COUNTRY RANKING 13
2012 EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION 14
BICYCLE PARTS & ACCESSORIES PRODUCTION - COUNTRY SHARE 15
BICYCLE PARTS & ACCESSORIES PRODUCTION - COUNTRY RANKING 16
EUROPEAN BICYCLE SALES 17
BICYCLE SALES 2000-2012-UNITS 18
2012 BICYCLE SALES - COUNTRY SHARE 19
2012 BICYCLE SALES - COUNTRY RANKING 20
2012 AVERAGE PRICE (In €) PER COUNTRY 21
EPAC SALES 2009-2012-UNITS 22
2012 EPAC SALES - COUNTRY SHARE 23
2012 EPAC SALES - COUNTRY RANKING 24
2012 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT 25
EMPLOYMENT IN THE EUROPEAN BICYCLE AND
BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU27) 26
EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 27) 27
EUROPEAN BICYCLE PARTS AND ACCESSORIESINDUSTRY EMPLOYMENT 28
FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS
INDUSTRY & MARKET PROFILE 2000-2012 29
Association of the European
Two-Wheeler Parts' & Accessories' Industry
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October 2013
FRANCE 30
FRENCH MARKET REPORT 31
FRANCE - BICYCLE PRODUCTION (UNITS) 33
FRANCE - BICYCLE SALES (UNITS) 34
FRANCE - BICYCLE SALES(MC) 35
FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) 36
FRANCE - PARTS AND ACCESSORIES SALES (M€) 37
FRANCE-BICYCLE EMPLOYMENT 38
GERMANY 39
GERMANY - BICYCLE PRODUCTION (UNITS) 40
GERMANY-BICYCLE SALES (UNITS) 41
GERMANY-BICYCLE SALES (M€) 42
GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 43
GERMANY-BICYCLE EMPLOYMENT 44
GREAT BRITAIN 45
GREAT BRITAIN MARKET REPORT 46
GREAT BRITAIN - BICYCLE PRODUCTION (UNITS) 48
GREAT BRITAIN - BICYCLE SALES (UNITS) 49
GREAT BRITAIN - BICYCLE SALES(MC) 50
GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 51
GREAT BRITAIN - BICYCLE EMPLOYMENT 52
ITALY 53
ITALY - BICYCLE PRODUCTION (UNITS) 54
ITALY-BICYCLE SALES (UNITS) 55
ITALY - BICYCLE SALES (M€) 56
ITALY - PARTS & ACCESSORIES PRODUCTION(MC) 57
ITALY - BICYCLE EMPLOYMENT 58
The NETHERLANDS 59
DUTCH MARKET REPORT 60
THE NETHERLANDS - BICYCLE PRODUCTION (UNITS) 61
THE NETHERLANDS - BICYCLE SALES (UNITS) 62
THE NETHERLANDS - BICYCLE SALES (M€) 63
THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) 64
THE NETHERLANDS - BICYCLE EMPLOYMENT 65
Association of the European
Two-Wheeler Parts' & Accessories' Industry
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October 2013
FOREWORD
This document is the fifth edition of the European Bicycle Industry & Market Profile (BIMP), an economic
study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the
Association of the European Two-Wheeler Parts'& Accessories' Industry.
The document is based on figures provided by our member associations and data kindly put at our disposal
by non-member countries.
It gives an overview of the European bicycle industry’s activities (production and employment), relevant
market data (sales) and highlights the economic bicycle activity in the member countries.
We wish to extend our sincere thanks to our member associations, the European bicycle manufacturers’
associations, the Chambers of Commerce and Embassies for their valuable and much appreciated
contribution in the compilation of this work.
Note: As the present document provides the 2012 figures, reference is correctly made to the ‘EU27’.
Croatia only joined the ELI in 2013 and will therefore be included in the 2013 figures (BIMP
edition 2014),
Copyright 2013 COLIBI - COLIPED
The information contained in this document may only be reproduced with explicit mention of: Source: COLIBI-COLIPED
COLIBI - COLIPED
Boulevard de la Woluwe 46 b16
B -1200 Brussels
Belgium
Tel.:+32-(0)2 304 48 87
Fax: +32 - (0)2 762 81 71
E-mail: [email protected]
[email protected]
Web: www.colibi.com and www.coliped.com
Association of the European
Two-Wheeler Parts' & Accessories' Industry
4
October 2013
BACKGROUND
COLIBI is the Association of the European Bicycle Industry; COLIPED is the Association of the European
Two-Wheeler Parts' & Accessories' Industry.
The aim of the European associations is to promote the common interests of the European bicycle and
bicycle parts’ & accessories’ industries.
COLIBI and COLIPED are the official spokespartners of the relevant European industry. As such, they keep
in regular contact with European policy makers, European bicycle trade and cyclists’ associations, the
European standardization body CEN, the industry, mobility experts and the press.
COLIBI and COLIPED campaign for:
- the appointment of a European Bicycle Officer within the European Commission. COLIBI & COLIPED
launched this idea and presented it to the EC in 2007. Since then, this initiative has been supported
by several national and international associations, among them also the ECF and ETRA;
- fair trade and the fight against unfair practices in view of safeguarding the European bicycle industry;
- the application of a reduced VAT rate on all bicycle products and services;
a better recognition of the (potential of the) bicycle and cycling in European policies and the
development of a bicycle (cycling) strategy by European policy makers;
- the introduction at European level of reliable and comparable statistics related to cycle infrastructure
and use, costs & benefits of cycling, traffic accidents, etc.;
a better and easier access to European funding and financial means;
- the introduction in the allocation of European funding of effective criteria that serve sustainability;
an increased cycle usage throughout the ELI and beyond;
etc...
The European associations fully support the European (EN) safety standards for bicycles.
COLIBI & COLIPED have a Liaison status with CEN TC 333 ‘Cycles’ and are member of the EcoMobility
Alliance (part of ICLEI).
The International Transport Forum (ITF) in Leipzig has become the real "Davos" transport meeting of the
year. Many Transport Ministers from all over the world annually take part in this event.
The presence of bicycles in the Forum is extremely important, as cycling contributions to the C02 emission
reduction would otherwise not be taken into account.
Indeed, politicians always tend to prefer “up-down” solutions, giving for instance billions to the car industry to
try and develop e-cars.
Association of the European
Two-Wheeler Parts' & Accessories' Industry
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October 2013
The e-mobility revolution in the next 10 years should be a "bottom-up" process, focusing first on EPACs
(Electric Power-Assisted Cycles) which already developed well in the past decade. Next should be the more
powerful two-wheelers such as e-bikes, e-mopeds and e-scooters and only much later (10 to 20 years from
now) attention should go to electric cars.
In fact, the technology of aluminium alloys and carbon composites, as well as the ever lighter and more
powerful batteries that we have been developing in the EPAC industry in the last decade, will undeniably be
a source of inspiration for the e-moped and even for the e-cars industry.
The ELI bicycle & EPAC industry have a very important role to play, not only in Europe’s ambition to seriously
cut C02 emissions, but also in policies such as public health, environment (energy efficiency, noise pollution,
etc.), transport, and many more. Being the largest employer in Europe in the Green Industries, we will do our
utmost to continuously stress this role.
To promote the European bicycle industry, COLIPED annually organizes a joint European participation in the
Taipei Cycle Show (Taiwan) for European bicycle and bicycle parts’ & accessories’ manufacturers. Initiated
in 1993, the joint European booth has known an ever increasing success. In 2013, 34 European exhibitors
participated in the joint European COLIPED booth, which occupied a total surface of 837 m2. A list with the
2013 participants can be found at www.coliped.com
Our members are the national bicycle industry associations in 14 different countries: Austria, Belgium,
Bulgaria, Germany, Great Britain, Finland, France, Hungary, Italy, the Netherlands, Poland, Spain, Sweden
and Turkey.
Association of the European
Two-Wheeler Parts' & Accessories' Industry
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October 2013
THE EUROPEAN BICYCLE INDUSTRY
20,000,000 bicycles are sold annually across Europe. This total exceeds that of any other means of mobility
(cars, motorcycles etc.).
On average, European citizens own more bicycles than any other means of transport.
Via their national associations, all major players on the European bicycle market are represented within
COLIBI & COLIPED.
The bicycle is:
- the most environmentally friendly, energy efficient and sustainable means of mobility;
- the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no
driving license or parking costs and no high service maintenance costs);
- the most healthy and social means of mobility;
- the most time-saving and silent mode in urban areas;
- the most accessible mode of transport;
simply the best mobility mode in urban areas.
“COLIBI represents the European bicycle producers. The ELI bicycle industry is characterized by its
modern automation, its use of high-tech materials such as carbon fibers, special alloys and very
light metals. Without any doubt, the high quality of the EU produced bicycles stimulates cycle usage
and enhances the whole cycling movement and cycling culture in Europe.
For our customers it is important that the production of mainly medium to high-end bicycles is
realized near the European home market. Deliveries can then be more flexible as the produced
series can be smaller and lead times can be shorter. Our bicycle industry is spread over the whole
EU territory, with 250 small and medium-sized bicycle producers. Thanks to the regionalism of our
'green' industry, C02 emissions caused by the transport of the bicycles are reduced to almost zero!
Bicycles are also used for recreation at all ages. Whether it’s on the playground, in the mountains,
or on the road, riding a bicycle is fun and keeps you fit.
The EU bicycle industry is seen as the best and most innovative in the world. By continuously
striving to improve the quality of our products by R&D and by making further investments, this
image can only be strengthened”.
René Takens -COLIBI President
“COLIPED defends the interests of the European bicycle parts' industry. To promote this European
industry, COLIPED started to organize a joint European participation in the Taipei Cycle Show
back in 1993. The fact that we are still present at this show today -21 years later - proves that this
initiative was a big hit. This year, our joint booth accommodated 34 European companies.
Despite the difficult economic situation, the European bicycle parts' industry hasn’t lost any of its
importance and still plays a prominent role in the worldwide bicycle business. This is of course due
to our constant investments & innovation, as well as our expertise & know-how (Europe is the
‘birthplace’ of the bicycle after all).
Over the past years, the role of the bicycle in regional, national and European policies has clearly
increased. COLIPED is very pleased with this positive evolution, but realizes that there is still a
long way to go. We will continue to contribute in making Europe a true bicycle-friendly place”.
Jan Willem ten Dam - COLIPED President
Association of the European
Two-Wheeler Parts' & Accessories' Industry
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October 2013
THE COLIBI & COLIPED MEMBERS
Austria
FFÓ
Wiedner Hauptstrasse 63
Postfach 337
A-1045 Wien
Tel. +43- 1 50 105 4805
Fax+43- 1 50 105 289
E-mail: [email protected]
Web: www.wko.at/fahrzeuge
Belgium
AGORIA
Diamant Building
Bd A. Reyers 80
B -1030 Brussels
Tel.+32 - (0)2 706 79 69 E-mail: ¡[email protected]
Fax +32 - (0)2 706 79 76 Web: www.agoria.be
Bulgaria
ABPB
jk Hipodruma, bl. 120 Entr.V apt.74
BG-1612 Sofia
Tel. +359 - 889-459-536
E-mail: [email protected]
Web: www.abpb-bg.com
Germany
Z.I.V.
Kónigsteiner Strasse 20A
D - 65812 Bad Soden/Ts.
Tel. +49 - (0)6196-5077 0 E-mail: [email protected]
Fax +49 - (0)6196-5077 20 Web: www.ziv-zweirad.de
Great Britain
BAGB
3, The Quadrant
GB-Coventry CV1 2DY
Tel. +44-2476-55 38 38
Fax +44-2476-22 83 66
E-mail: [email protected]
Web: www.ba-qb.com
Finland
Technology Industries of Finland
Vehicle Manuf. Branch Group /
Bicycle Manufacturers’ Section
Etelaranta 10, POB 10
FIN-00131 Helsinki
Tel. +358-919 231 E-mail: [email protected]
Fax +358 962 44 62 Web: www.techind.fi
France
CNPC “Tous à Vélo !”
3 rue Jules Guesde
F - 92300 Levallois Perret
Tel.+33-1 47 31 56 25 E-mail: [email protected]
Fax +33-1 47 31 56 32 Web: www.tousavelo.com
★ * * ★
COLIPED
★ ★
8
* *
Association of the European
Two-Wheeler Parts' & Accessories' Industry
October 2013
Hungary
MKKSZ
P/a Accel I Hunland Kft.
5091 Tószeg
HU - Parkoló tér 1.
Tel.+36 - 56 586 505 E-mail: [email protected]
Fax +36 - 56 586 484
Italy
ANCMA
Via A. Da Recanate 1
1-20124 Milan
Tel.+39-02 677 35 11 E-mail: [email protected]
Fax +39 - 02 6698 20 72 Web: www.ancma.it
Poland
Polskie Stowarzyszenie Rowerowe Tel. +48 - (0)43 843 42 93 E-mail: [email protected]
Ul. Fabryczna 6 Fax +48 - (0)43 843 42 93 Web: www.polskiestowarzvszenierowerowe.pl
PL - 98-300 Wielun
The Netherlands
RAI-Vereniging
Postbus 74800
NL- 1070 DM Amsterdam
Tel. +31 - (0)20-504 49 49 E-mail: [email protected]
Fax +31 - (0)20-504 49 98 Web: www.raivereniaing.nl
Spain
AMBE
C/El Pla, 106
E - 08980 Sant Feliu de Llobregat -
Barcelona
Tel. +34 - 629 33 46 62
E-mail: [email protected]
Web: www.asociacionambe.es
Sweden
FoG
Klara Norra Kyrkogata 31 / Box 22307
SE- 104 22 Stockholm
Tel. +46-8 508 938 21
E-mail: [email protected]
Web: www.foa-cvkel.se
Turkey
BISED
Organize Sanayi Bolgesi 3.kisim Ahmet
Tütüncüoôlu Cad. - NO:1
TR - Manisa
Tel. +90-236-213 0045
Fax + 90-236-213 0050
E-mail: [email protected]
★ * * ★
COLIPED
9
Association of the European
Two-Wheeler Parts' & Accessories' Industry
EUROPEAN BICYCLE PRODUCTION
October 2013
EUROPEAN BICYCLE PRODUCTION (EU 27)
(1,000 units) 2000-2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Production (x 1,000) 14 531 13 009 12 272 12 828 13 232 13 218 13 320 13 086 13 246 12 178 12 241 11 758 11 537
Evolution year/year-1 (%) -10,47 -5,67 4,53 3,15 -0,11 0,77 -1,76 1,22 -8,06 0,52 -3,95 -1,88
Association of the European
Two-Wheeler Parts' & Accessories' Industry
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2012 EUROPEAN BICYCLE PRODUCTION (EU 27)
COUNTRY SHARE (1,000 units)
October 2013
Country Germany Italy Poland The Netherlands France Bulgaria Portugal Romania Hungary Spain Czech Republic Lithuania Slovakia Austria Greece Sweden Belgium Great Britain Finland Slovenia Cyprus Denmark Estonia Ireland Latvia Luxembourg Malta EU 27
Bicycle Production (x 1,000) 2 211 2 195 1076 900 850 837 780 450 391 370 350 340 220 142 130 115 105 40 30 5 0 0 0 0 0 0 0 11 537
Country share % 19,16 19,03 9,33 7,80 7,37 7,25 6,76 3,90 3,39 3,21 3,03 2,95 1,91 1,23 1,13 1,00 0,91 0,35 0,26 0,04 0,00 0,00 0,00 0,00 0,00 0,00 0,00 100,00
October 2013
2012 EUROPEAN BICYCLE PRODUCTION (EU 27)
COUNTRY RANKING (1,000 units)
Country Germany Italy Poland The Netherlands France Bulgaria Portugal Romania Hungary Spain Czech Republic Lithuania Slovakia Austria Greece Sweden Belgium Great Britain Finland Slovenia Cyprus Denmark Estonia Ireland Latvia Luxembourg Malta EU 27
Bicycle Production (x 1,000) 2 211 2 195 1 076 900 850 837 780 450 391 370 350 340 220 142 130 115 105 40 30 5 0 0 0 0 0 0 0 11 537
Country share % i 2 3 4 5 6 7 8 9 10 il 12 13 14 15 16 17 18 19 20 21 21 21 21 21 21 21 100
Association of the European
Two-Wheeler Parts' & Accessories' Industry
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October 2013
EUROPEAN BICYCLE PARTS
AND ACCESSORIES PRODUCTION
October 2013
2012 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION
(EU 27) COUNTRY SHARE (M€)
Country Italy Germany Romania France Portugal The Netherlands Czech Republic Poland Belgium Finland Great Britain Slovakia Bulgaria Hungary Slovenia Spain Austria Cyprus Denmark Estonia 01 0 0 Ô Ireland Latvia Lithuania Luxembourg Malta Sweden EU 27
P & A Production (M€) 496 260 200 180 120 90 80 60 40 34 31 20 10 10 10 5 0 0 0 0 0 0 0 0 0 0 0 1646
Country Share % 30 16 12 11 7 5 5 4 2 2 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 100
Comments : VALUES EXCLUDING VAT
Association of the European
Two-Wheeler Parts' & Accessories' Industry
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October 2013
2012 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION
(EU 27) COUNTRY RANKING (M€)
Country Italy Germany Romania France Portugal The Netherlands Czech Republic Poland Belgium Finland Great Britain Slovakia Bulgaria Hungary Slovenia Spain Austria Cyprus Denmark Estonia <u 0 0 Ô Ireland Latvia Lithuania Luxembourg Malta Sweden EU 27
P & A Production (M€) 496 260 200 180 120 90 80 60 40 34 31 20 10 10 10 5 0 0 0 0 0 0 0 0 0 0 0 1646
Ranking 1 2 3 4 5 6 7 8 9 10 11 12 13 13 13 16 17 17 17 17 17 17 17 17 17 17 17 21
Comments : VALUES EXCLUDING VAT
Association of the European
Two-Wheeler Parts' & Accessories' Industry
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October 2013
EUROPEAN BICYCLE SALES
EUROPEAN BICYCLE SALES (EU 27)
(1,000 units) 2000-2012
October 2013
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Sales (x 1,000) 18 945 17 745 17 840 20 206 20 322 20 912 21 033 21 344 20 206 19 582 20 461 20 039 19 719
Evolution (%) -6,33 0,54 13,26 0,57 2,90 0,58 1,48 -5,33 -3,09 4,49 -2,06 -1,60
COLIPED
18
Association of ths European
Two-Wheeler Parts' & Accessories' Industry
October 2013
2012 EUROPEAN BICYCLE SALES (EU 27)
(1,000 units)
Denmark
Portugal
Czech Republic ^2%^ Finland Greece
2%.
2% "\2% 1
Belgium.
The Netherlands
5%
Germany
20%
Country Germany Great Britain France Italy Spain The Netherlands Poland Sweden Denmark Belgium Austria Romania Czech Republic Portugal Finland Greece Slovakia Slovenia Hungary Lithuania Ireland Estonia Bulgaria Cyprus Latvia Malta Luxembourg EU 27
Bicycle Sales (x 1,000) 3 966 3 600 2 835 1 606 780 1 035 992 555 550 450 410 380 350 350 330 320 300 250 232 115 95 65 62 35 35 12 10 19 719
Country share (%) 20 18 14 8 4 5 5 3 3 2 2 2 2 2 2 2 2 1 1 1 0 0 0 0 0 0 0
Comments : SALES = SALES TO CONSUMERS
Association of the European
Two-Wheeler Parts' & Accessories' Industry
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October 2013
2012 EUROPEAN BICYCLE SALES (EU 27)
COUNTRY RANKING (1,000 units)
Country Germany Great Britain France Italy The Netherlands Poland Spain Sweden Denmark Belgium Austria Romania Czech Republic Portugal Finland Greece Slovakia Slovenia Hungary Lithuania Ireland Estonia Bulgaria Cyprus Latvia Malta Luxembourg EU 27
Bicycle Sales (x 1,000) 3 966 3 600 2 835 1 606 1 035 992 780 555 550 450 410 380 350 350 330 320 300 250 232 115 95 65 62 35 35 12 10 19 719
Ranking 1 2 3 4 5 6 7 8 9 10 11 12 13 13 15 16 17 18 19 20 21 22 23 24 24 26 27
Comments : SALES = SALES TO CONSUMERS
Association of the European
Two-Wheeler Parts' & Accessories' Industry
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October 2013
2012 EUROPEAN BICYCLE SALES (EU 27)
AVERAGE PRICE/COUNTRY (€)
Country The Netherlands Germany Austria Denmark Belgium Luxembourg Sweden Finland Great Britain France Italy Spain Hungary Poland Ireland Czech Republic Portugal Greece Malta Romania Slovakia Slovenia Cyprus Estonia Latvia Lithuania Bulgaria r-- rsi D LU
Average price (€) 724 513 440 440 410 400 385 310 305 278 269 260 257 210 190 150 150 125 120 120 110 110 100 100 100 100 83 -
Ranking i 2 3 3 5 6 7 8 9 10 il 12 13 14 15 16 16 18 19 19 21 21 23 23 23 23 27 -
Comments : AVERAGE PRICES INCLUDE VAT
Association of the European
Two-Wheeler Parts' & Accessories' Industry
21
October 2013
EUROPEAN EPAC SALES (EU 27)
(1,000 units) 2009-2012
Year 2006 2007 2008 2009 2010 2011 2012
EPAC Sales (x 1,000) 98 173 279 422 588 716 854
Evolution (%) - 76,53 61,27 51,25 39,34 21,77 19,27
Comments : EPAC = Electric Power-Assisted Cycle
Association of the European
Two-Wheeler Parts' & Accessories' Industry
22
October 2013
2012 EUROPEAN EPAC SALES (EU 27)
(1,000 units)
Country Germany The Netherlands France Italy Austria Denmark Great Britain Spain Belgium Sweden Portugal Czech Republic Finland Poland Ireland Lithuania Slovakia Slovenia Greece Luxembourg Hungary Bulgaria Cyprus Estonia Latvia Malta Romania EU 27
EPAC Sales (x 1,000) 380 175 46 46 45 30 30 30 25 11 10 5 5 5 2 2 2 2 1 1 0 0 0 0 0 0 0 854
Country share (%) 45 21 5 5 5 4 4 4 3 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 100
Comments : EPAC = Electric Power-Assisted Cycle
Association of the European
Two-Wheeler Parts' & Accessories' Industry
23
October 2013
2012 EUROPEAN EPAC SALES (EU 27)
COUNTRY RANKING (1,000 units)
Country Germany The Netherlands France Italy Austria Denmark Great Britain Spain Belgium Sweden Portugal Czech Republic Finland Poland Ireland Lithuania Slovakia Slovenia Greece Luxembourg Hungary Bulgaria Cyprus Estonia Latvia Malta Romania EU 27
EPAC Sales (x 1,000) 380 175 46 46 45 30 30 30 25 11 10 5 5 5 2 2 2 2 1 1 0 0 0 0 0 0 0 854
Country share (%) 1 2 3 4 5 6 6 6 9 10 11 12 12 12 15 15 15 15 19 19 21 22 23 23 23 23 23 100
Comments : EPAC = Electric Power-Assisted Cycle
Association of the European
Two-Wheeler Parts' & Accessories' Industry
24
2012 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT
October 2013
2012 EMPLOYMENT IN THE EUROPEAN BICYCLE AND
BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU27)
4000
3500
3000
2500
2000
1500
1000
500
3900
0
3350
2264
1900
1570
1447
1200 1190
940
580
440
370
310 300 250
1-4X41—11—11—.
130 120 105 80 80
/ y y yy y y y y y y y y y y y y y y y
<•>'
f ^ y * ^ f f f ^ y* «r ¿r <r y y
<r
c/
cr
Country Germany Italy The Netherlands France Poland Bulgaria Romania Portugal Czech Republic Hungary Belgium Slovakia Spain Austria Lithuania Greece Great Britain Finland Slovenia Sweden Cyprus Denmark Estonia Ireland Latvia Luxembourg Malta EU 27
Bicycle Employment 2600 1600 1764 1000 1200 1387 400 690 460 500 258 280 300 300 250 130 50 60 10 80 0 0 0 0 0 0 0 13319
Parts & Accessories Employment 1300 1750 500 900 370 60 800 500 480 80 182 90 10 0 0 0 70 45 70 0 0 0 0 0 0 0 0 7207
Total 3900 3350 2264 1900 1570 1447 1200 1190 940 580 440 370 310 300 250 130 120 105 80 80 0 0 0 0 0 0 0 20526
Ranking 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 19 21 21 21 21 21 21 21
October 2013
2012 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 27)
Country Germany The Netherlands Italy Bulgaria Poland France Portugal Hungary Czech Republic Romania Spain Austria Slovakia Lithuania Belgium Greece Sweden Finland Great Britain Slovenia Cyprus Denmark Estonia Ireland Latvia Luxembourg Malta fN D LU
Bicycle Industry Employment 2 600 1 764 1 600 1 387 1 200 1 000 690 500 460 400 300 300 280 250 258 130 80 60 50 10 0 0 0 0 0 0 0 13 319
Ranking 1 2 3 4 5 6 7 8 9 10 11 11 13 15 14 16 17 18 19 20 21 21 21 21 21 21 21 -
October 2013
2012 EUROPEAN BICYCLE PARTS AND ACCESSORIES
INDUSTRY EMPLOYMENT (EU 27)
Country Italy Germany France Romania The Netherlands Portugal Czech Republic Poland Belgium Slovakia Hungary Great Britain Slovenia Bulgaria Finland Spain Austria Cyprus Denmark Estonia Greece Ireland Latvia Lithuania Luxembourg Malta Sweden r-- rsi D LU
Parts & Accessories Employment 1 750 1300 900 800 500 500 480 370 182 90 80 70 70 60 45 10 0 0 0 0 0 0 0 0 0 0 0 7 207
Ranking 1 2 3 4 5 5 7 8 9 10 11 12 12 14 15 16 17 17 17 17 17 17 17 17 17 17 17 54
COLIPED
28
Association of the European
Two-Wheeler Parts' & Accessories' Industry
October 2013
FRANCE/GERMANY/GREAT BRITAIN/
ITALY/THE NETHERLANDS
Industry & Market Profile 2000-2012
October 2013
FRANCE
2012 FRENCH CYCLE MARKET:
The EPAC range still increases
October 2013
The turnover of bike and accessory sales decreased by 4% in 2012 compared to 2011. Turnover reached
1.28 billion.
Concerning the bicycle market:
2.9 million bicycles were sold in 2012, representing a value of 809.8 million euros. Compared to 2011,
sales decreased by 9% in terms of sale volume while only 4.5% in terms of financial value. The average
bicycle price increased by 4.5% to reach 278 euros.
Trend varies depending on bicycle category (sale volumes):
• Bicycles designed for leisure represented the main market share. Mountain bikes (adult and junior)
hold 46.5% of market share and trekking bikes 12%. However, for entry and middle ranges of mountain
bikes sales strongly decreased by 12% and by 11% for trekking bikes.
• Bicycles designed for sport cycling, as racing bicycles or up-market mountain bikes, maintained
their market share. Yet, sales declined respectively, by 7% and 3.5%.
• Bicycles dedicated to mobility (city bikes, EPAC, folding bikes) raised their market share up to
9.5%. The associated turnover increased by 2%. The EPAC sales have grown remarkably by 15% to
reach 46,000 units.
In terms of volume, bicycle sales are as follows:
ATB (adult and junior): 1,275,500 units
Junior bikes (except ATB) : 480,600 units
Trekking bikes : 371,600 units
City bikes : 272,900 units
Racing bikes : 163,600 units
Kid bikes : 147,200 units
BMX: 111,100 units
EPAC : 46,100 units
Folding bikes : 23,700
Component and accessory market:
Sales reached 465.5 million euros with a 3% decrease compared to 2011.
The bicycle park is estimated at 25,000,000 units. Around 40% of the French population owns a bicycle.
One of the main restraints of bicycle riding and purchasing development is the numbers of thefts,
especially in big cities.
COLIPED
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Two-Wheeler Parts' fi Accessories' Industry
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October 2013
400.000 bicycles are stolen every year in France, i.e. more than 1,000/day.
150.000 bicycles are found again by the police, but they are not returned to their owners due to a lack of
identification (only 2% gets their bike back: 3,000 to 400,000).
- 9 bicycles out of 10 are badly secured against theft;
1 bicycle out of 4 is parked without being attached;
- 3 bicycles out of 4 are badly attached.
1 theft out of 2 occurred in residential buildings.
- 2% gets their bike back (8,000);
- 23% refuse to buy a new bike (92,000);
- 50% replace it by a second-hand bicycle (200,000);
10% replace it by a new bicycle but with a value less than 230€ (40,000);
15% replace it by a new bicycle with a value of more than 230€ (60,000).
16.000 vélibs out of a park of 25,000 vélibs (bicycle sharing system) were vandalized between 2007 and
2009.
8.000 vélibs were stolen or lost in the same period. Since 2009, the Paris City Hall has not published the
figures.
The French Cycle Manufacturers and Traders Council is the meeting point of all professional cycle actors in
France: bicycle manufacturers, cycle components and accessories producers, distributors of bicycles, brand
equipments and accessories and all actors in favour of the promotion of the bicycle.__________________
COLIPED
Association of the European
Two-Wheeler Parts' fi Accessories' Industry
32
FRANCE - BICYCLE PRODUCTION
(1,000 units) 2000-2012
October 2013
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Production (x 1,000) 1910 1525 1424 1492 1728 1720 1286 1248 1130 879 916 900 850
Evolution year/year-1 (%) -20,16 -6,62 4,78 15,82 -0,46 -25,23 -2,95 -9,46 -22,21 4,21 -1,75 -5,56
Association of the European
Two-Wheeler Parts' 6 Accessories' Industry
33
October 2013
FRANCE - BICYCLE SALES
(1,000 units) 2000-2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Sales (x 1,000) 3 338 2 952 2 986 3 528 3 518 3 764 3 465 3 466 3 336 3 132 3 031 3 197 2 917
Evolution year/year-1 (%) -11,56 1,15 18,15 -0,28 6,99 -7,94 0,03 -3,75 -6,12 -3,22 5,48 -8,76
Comments : SALES = SALES TO CONSUMERS
Association of the European
Two-Wheeler Parts' 6 Accessories' Industry
34
FRANCE - BICYCLE SALES
(M€) 2000-2012
October 2013
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Sales (M€) 654 708 732 857 851 869 794 842 850 819 794 846 809
Evolution year/year-1 (%) 8,26 3,39 17,08 -0,70 2,12 -8,63 6,05 0,95 -3,65 -3,05 6,55 -4,37
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
Association of the European
Two-Wheeler Parts' 6 Accessories' Industry
35
FRANCE - PARTS & ACCESSORIES PRODUCTION
(M€) 2000-2012
October 2013
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
P & A Production (M€) 139 120 118 130 140 150 150 157 150 140 150 165 180
Evolution year/year-1 [%) -13,67 -1,67 10,17 7,69 7,14 0,00 4,67 -4,46 -6,67 7,14 10,00 9,09
Comments : VALUES EXCLUDING VAT
Association of the European
Two-Wheeler Parts' 6 Accessories' Industry
36
FRANCE - PARTS AND ACCESSORIES SALES
(M€) 2000-2012
October 2013
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
P & A Sales (M€) 260 349 444 493 519 532 525 553 536 506 486 501 465
Evolution year/year-1 (%) 34,23 27,22 11,04 5,27 2,50 -1,32 5,33 -3,07 -5,60 -3,95 3,09 -7,19
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
Association of the European
Two-Wheeler Parts' 6 Accessories' Industry
37
October 2013
FRANCE - BICYCLE EMPLOYMENT
2000-2012
3 500
3 249
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Bicycle Employment 1,910 1,555 1,450 1,450 1,400 1,400 1,350 1,200 1,150 1,150 1,100 1,150
P & A Employment 1,339 1,239 1,180 950 900 900 900 930 940 900 900 900
Total 3,249 2,794 2,630 2,400 2,300 2,300 2,250 2,130 2,090 2,050 2,000 2,050
Association of the European
Two-Wheeler Parts' 6 Accessories' Industry
38
October 2013
GERMANY
Association of the European
Two-Wheeler Parts' 6 Accessories' Industry
39
October 2013
GERMANY - BICYCLE PRODUCTION
(1,000 units) 2000-2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Production (x 1,000) 3 400 3 000 3 045 3 203 2 940 2 714 2 490 2 400 2 418 2 248 2 229 2 288 2 211
Evolution year/year-1 (%) -11,76 1,50 5,19 -8,21 -7,69 -8,25 -3,61 0,75 -7,03 -0,85 1,78 -0,81
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
40
October 2013
GERMANY - BICYCLE SALES
(1,000 units) 2000-2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Sales (x 1,000) 5 120 4 700 4 600 4 900 4 700 4 750 4 425 4 600 4 350 4 050 4 010 4 050 3 966
Evolution year/year-1 (%) -8,20 -2,13 6,52 -4,08 1,06 -6,84 3,95 -5,43 -6,90 -0,99 1,00 -2,07
Comments : SALES = SALES TO CONSUMERS
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
41
GERMANY - BICYCLE SALES
(M€) 2000-2012
October 2013
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Sales (M€) 1 111 1697 1 624 1 686 1603 1 620 1542 1688 1 679 1806 1842 2 004 2 035
Evolution year/year-1 [%) -4,23 -4,30 3,82 -4,92 1,06 -4,81 9,47 -0,53 7,56 1,99 8,79 1,55
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
42
GERMANY - PARTS & ACCESSORIES PRODUCTION
(M€) 2000-2012
October 2013
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
P & A Production (M€) 199 179 171 165 163 152 161 186 191 180 183 210 260
Evolution year/year-1 (%) -10,05 -4,47 -3,51 -1,21 -6,75 5,92 15,53 2,69 -5,76 1,67 14,75 23,81
Comments : VALUES EXCLUDING VAT
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
43
October 2013
GERMANY - BICYCLE EMPLOYMENT
2000-2012
Bicycle Employment
Part & Accessory Employment
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Employment 4 100 3 750 3 500 3 500 3 300 3 200 3 000 2 800 2 600 2 450 2 450 2 450 2 600
P & A Employment 950 950 950 950 950 950 1 100 1 100 1 100 1 100 1 100 1 200 1 300
Total 5 050 4 700 4 450 4 450 4 250 4 150 4 100 3 900 3 700 3 550 3 550 3 650 3 900
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
44
October 2013
GREAT BRITAIN
45
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
October 2013
The figures for total bicycle imports to the UK in the year 2012 totalled 3.504 m. units.
This figure is slightly disappointing, given the enthusiasm for cycling fuelled by the Olympics in the middle
of the year. However, the weather at key seasons was very poor leading to very slow sales in the Spring
and the last few weeks of 2012.
We do not have a split by types of bicycle but the industry reports that there has been a surge in the
sales of road bikes following the Olympics and that these have probably overtaken the sales of MTBs.
BMX bikes have also declined quite dramatically.
The sales of electric bikes remain very slow - while under 20,000 units for the year it is noteworthy that
the British Electric Bicycle Association (BEBA) have decided to join the Bicycle Association to make one
consolidated group.
There has been some speculation, by Mintel, that the market in the UK is growing and will continue to
grow rapidly. We can find no support for this claim in the actual figures. The UK market has remained
remarkably stable at about 3.6 m. units p.a. for the last six years.
Bicycle promotional activities
Since the Olympic success last year, there has been renewed political activity to make a significant step
change in the support of cycling for everyday journeys. The following headlines may give you an
indication of the momentum at present:
• The Times Newspaper campaign - The Times ran a campaign for much of 2012 called “Cities Fit for
Cycling”. This was a demand that a range of actions were taken by government to make cycling on the
roads safer; this followed from a very serious life-changing accident for one of their reporters.
The Times has renewed its cycle campaign this year and has given prominence to a new report called
Get Britain Cycling (see below).
• Get Britain Cycling - in the first quarter of 2013, the All Party Parliamentary Cycling Group carried out a
six week enquiry into the views of key national organisations about how to encourage more, safe,
everyday cycling. Over 100 witnesses were called to the House of Commons and a report has been
published called Get Britain Cycling.
This report contains no surprises - indeed it echoes much of the contents of a similar exercise carried out
by Parliament in 1997. However it stresses the importance of: top-level leadership (starting with the
Prime Minister); continuity of funding; and consistency of a long-term integrated strategy. The publication
of this report, which covered the whole of the UK, coincided with the Mayor of London’s launch of a
“Vision for Cycling in the Capital”.
• The Mayor’s Vision - This report received dramatic publicity, since it called for one billion pounds of
investment should be in cycling infrastructure in London between now and 2021. (It is not yet clear
whether the Mayor will get this funding).
The Vision includes some eye-catching initiatives, such as a dedicated cycleway from West of London
through to the City, virtually in parallel with the main route out to London Heathrow airport.
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
46
October 2013
• Cycling City - ambition investment - The above two reports have created considerable political
pressure on the Coalition government to announce new programmes for cycling. The first of these
actually relates to a £42 m. fund announced last November the results of which are to be published in the
next two weeks. It is likely that four major cities and up to four national parks will receive funding to
improve cycling facilities and to be the “pilots” for a longer term scheme (see below).
• Prime Ministerial announcement? - An announcement regarding the strategic importance of cycling
was expected to be made by the Prime Minister last Friday. However, because of security issues, that
has been deferred, although it is still promised within the next four weeks. The contents of this have not
been disclosed but it is reported that major investment in infrastructure to link cycling to stations on the
route to the new high-speed train (HS2) will be among the plans.
Additionally, the AA (Automobile Association) and the British School of Motoring (BSM) who between
them train very large numbers of learner drivers, have announced that they will significantly increase the
emphasis in driving lessons on how to cope with vulnerable road users, particularly cyclists.
In addition to this momentum to get government action on cycling, there are also two high-level events in
the cycling calendar which will further promote cycling in the UK.
The first of these is called “Ride London” - a two day event, of which the first day will be for enthusiastic
cyclists following the Olympic marathon route, and the second day will be a popular mass ride for
everyday cyclists in London.
The other major cycling event will be the start of the Tour de France in Yorkshire in 2014. Already several
large Authorities are working on major programmes to ensure that this event is not just for one day but
really does transform their towns in terms of safe infrastructure; promote Bikeability training; and the
encouragement of cycling as part of door to door journeys.
47
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
GREAT BRITAIN - BICYCLE PRODUCTION
(1,000 units) 2000-2012
October 2013
1 200
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Production (x 1,000) 1200 1000 350 325 250 135 94 27 28 20 23 40 40
Evolution year/year-1 [%) -16,67 -65,00 -7,14 -23,08 -46,00 -30,37 -71,28 3,70 -28,57 15,00 73,91 0,00
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
48
GREAT BRITAIN - BICYCLE SALES
(1,000 units) 2000-2012
October 2013
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Sales (x 1,000) 2 300 2 400 2 300 3 727 3 905 3 800 3 920 3 771 3 311 3 400 3 640 3 580 3 600
Evolution year/year-1 (%) 4,35 -4,17 62,04 4,78 -2,69 3,16 -3,80 -12,20 2,69 7,06 -1,65 0,56
Comments : SALES = SALES TO CONSUMERS
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
49
October 2013
GREAT BRITAIN - BICYCLE SALES
(M€) 2000-2012
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Sales (M€) 430 380 320 600 708 695 800 725 834 839 1 170 1 151 1098
Evolution year/year-1 (%) -11,63 -15,79 87,50 18,00 -1,84 15,11 -9,38 15,03 0,60 39,45 -1,62 -4,60
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
50
October 2013
GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION
(M€) 2000-2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
P & A Production (M€) 15 15 15 11 12 12 15 15 17 17 30 31 31
Evolution year/year-1 [%) 0,00 0,00 -26,67 9,09 0,00 25,00 0,00 13,33 0,00 76,47 3,33 0,00
Comments : VALUES EXCLUDING VAT
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
51
October 2013
GREAT BRITAIN - BICYCLE EMPLOYMENT
2000-2012
2 000
1 800
1 600
1400
1 200
1 000
800
600
400
200
0
1820
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Employment 1 700 1 100 300 300 240 40 40 40 30 30 30 250 50
P & A Employment 120 110 100 100 65 65 70 75 75 70 70 70 70
Total 1820 1 210 400 400 305 105 110 115 105 100 100 320 120
COLIPED
Association of the European
Two-Wheeler Parts' & Accessories' Industry
52
October 2013
ITALY
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
53
ITALY - BICYCLE PRODUCTION
(1,000 units) 2000-2012
October 2013
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Production (x 1,000) 3 250 2 650 2 350 2 550 2 600 2 400 2 418 2 520 2 380 2 585 2 489 2 310 2 195
Evolution year/year-1 [%) -18,46 -11,32 8,51 1,96 -7,69 0,75 4,22 -5,56 8,61 -3,71 -7,19 -4,98
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
54
October 2013
ITALY - BICYCLE SALES
(1,000 units) 2000-2012
1 998
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2011 2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2011 2012
Bicycle Sales (x 1,000) 1 722 1 684 1 384 1 418 1 666 1 877 1 943 1 998 1 780 1 927 1 771 1 750 1 750 1 606
Evolution year/year-1 (%) -2,21 -17,81 2,46 17,49 12,67 3,52 2,83 -10,91 8,26 -8,10 -1,19 0,00 -8,23
Comments : SALES = SALES TO CONSUMERS
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
55
October 2013
ITALY - BICYCLE SALES
(M€) 2000-2012
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Sales (M€) 520 442 302 306 331 360 375 478 516 539 460 455 433
Evolution year/year-1 [%) -15,00 -31,67 1,32 8,17 8,76 4,17 27,47 7,95 4,46 -14,66 -1,09 -4,84
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
56
ITALY - PARTS & ACCESSORIES PRODUCTION
(M€) 2000-2012
October 2013
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
P & A Production (M€) 560 594 575 561 560 555 550 610 559 466 442 420 496
Evolution year/year-1 [%) 6,07 -3,20 -2,43 -0,18 -0,89 -0,90 10,91 -8,36 -16,64 -5,15 -4,98 18,10
Comments : VALUES EXCLUDING VAT
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
57
October 2013
ITALY - BICYCLE EMPLOYMENT
2000-2012
7 000
6 200
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Employement
Part & Accessory Employement
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Employment 2 600 2 120 1 880 2 040 2 080 1920 1950 1900 1840 1820 1 700 1 574 2 450
P & A Employment 3 600 3 400 3 200 3 200 2 950 2 400 2 200 2 000 1900 1800 1 750 1 600 1 200
Total 6 200 5 520 5 080 5 240 5 030 4 320 4 150 3 900 3 740 3 620 3 450 3 174 3 650
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
58
October 2013
The NETHERLANDS
59
October 2013
BICYCLE MARKET IN THE NETHERLANDS 2012
In 2012 sales of new bicycles reached 1,035,000. The economic crisis and low consumer
confidence had an inevitable effect on sales. The number of bicycles sold was down 13.6%
compared to 2011 (1,198,000). The drop in turnover was in step: down 14.8%.
However, purchasing consumers still seem to go for security and are willing to spend money on
high-quality bicycles. As a result, the average amount of money spent at specialised dealers
increased (0.4%) at an average of € 964 spent on a new bicycle. In contrast, the average price in
the total market dropped to € 724 (-1.3%).
All types of bicycles have seen a drop in sales, but the electric bicycle is doing relatively well. In
2012 sales of electric pedal-assisted bicycles reached 175,000. The fact that the one millionth E-
bike was sold this year is further proof of the popularity of this rather new product group.
In terms of turnover, E-bikes have surpassed the city bike. With 16.9% of total sales, they have
reached a turnover share of 42.1%. For dealers the E-bike turnover percentage has reached 43.5%
and has become their most important sales segment. As bicycle consumers acquire more
knowledge, they put a premium on advice, service and maintenance guarantees when buying a
new bicycle. The average price consumers paid for an E-bike in 2012 is € 1,799.
In 2012 66% of the new bicycles were sold by specialised dealers. A slight decline of 2% compared
to last year. Through the years the dealers’ share in sales has remained reasonably constant. This
proves that the dealer is an important partner for the consumer when shopping for and ultimately
buying a new bicycle. New trade channels have seen their market share grow by 2%. They focus
on buyers seeking a less expensive and mostly trendy bicycle for short distances, such as
commuting to work or school.
Postponing the purchase of a new bicycle did result in people taking their bicycles to their dealer
more often for maintenance.
Obviously, this applies mostly to high-end bicycles that are worth the extra maintenance costs.
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
60
October 2013
THE NETHERLANDS - BICYCLE PRODUCTION
(1,000 units) 2000-2012
1 200
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Production (x 1,000) 1 159 1046 1082 1045 882 894 967 972 1 129 1200 971 882 900
Evolution year/year-1 [%) -9,75 3,44 -3,42 -15,60 1,36 8,17 0,52 16,15 6,29 -19,08 -9,17 2,04
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
61
October 2013
THE NETHERLANDS - BICYCLE SALES
(1,000 units) 2000-2012
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Sales (x 1,000) 1 517 1365 1 324 1 324 1250 1 239 1323 1400 1 388 1281 1 213 1 171 1035
Evolution year/year-1 [%) -10,02 -3,00 0,00 -5,59 -0,88 6,78 5,82 -0,86 -7,71 -5,31 -3,46 -11,61
Comments : SALES = SALES TO CONSUMERS
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
62
THE NETHERLANDS - BICYCLE SALES
(M€) 2000-2012
October 2013
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Sales (M€) 730 723 737 737 730 717 770 844 906 930 904 873 750
Evolution year/year-1 [%) -0,96 1,94 0,00 -0,95 -1,78 7,39 9,61 7,35 2,65 -2,80 -3,43 -14,09
Comments : SALES = SALES TO CONSUMERS INCLUDING VAT
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
63
October 2013
THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION
(M€) 2000-2012
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
P & A Production (M€) 85 85 85 85 80 80 80 85 90 90 90 85 90
Evolution year/year-1 (%) 0,00 0,00 0,00 -5,88 0,00 0,00 6,25 5,88 0,00 0,00 -5,56 5,88
Comments : VALUES EXCLUDING VAT
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
64
October 2013
THE NETHERLANDS - BICYCLE EMPLOYMENT
2000-2012
3 000
2 500
2 000
1500
1 000
500
2 550 2 550 2 550
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Part & Accessory Employment
Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bicycle Employment 1650 1 612 1 630 1630 1600 1 500 1400 1950 1 950 1 950 1 850 1764 1 764
P & A Employment 614 608 602 602 600 600 600 600 600 600 550 500 500
Total 2 264 2 220 2 232 2 232 2 200 2 100 2 000 2 550 2 550 2 550 2 400 2 264 2 264
Association o# the European
Two-VUheeler Parts' & Accessories' Industry
65 | |
